A browser or potential customer’s sole motivation for visiting your website is content. Creating content that engages and appeals to your audience is key to the success of your online marketing. High quality, helpful, and compelling content stimulates browser interest and demonstrates expertise within your industry. It also improves search results. We work with you to create content that speaks to your target audience and drives conversion.
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Feel ready to start your website design project or keen to understand our process? Then let’s make a time to talk about your ideas. We like to come prepared, so to get the ball rolling, please complete the project enquiry form with as much detail as possible.
Got a question about a website design project we've completed, our process, or how we can create such awesome websites for clients so cheaply? Drop us a line or give us a call. We’re happy to answer any of your questions.
We review your current website and/or corporate information and determine how each piece relates to the purchase cycle, the logic behind it, its emotional appeal, and whether or not it’s focused on your targeted audience. By doing this we can identify areas for improvement and recommend edits, rewrites, or additional content creation.
Next, we help you establish a baseline profile of your competitors. Similar to the review process, we classify your competitors’ content based on where it falls within the purchase cycle, its appeal, and whether or not it’s successfully speaking to the target audience. This guides us in formulating a content strategy that capitalises on your competitors’ weaknesses.
Based on the review and analysis, we begin to create compelling content that speaks to your target audience, is valuable to your customers and improves your positing in search results.
The demand for more creative, engaging and personalised content continues to grow. Today, organisations go well beyond the tradition sales pitch with creativity and entertainment that customer will value. This investment in target markets through content drive strategies strengthens brand identity and loyalty at a far less cost than traditional marketing.
According to the Content Marketing Institute, 70% of people would prefer to learn about a company through an article than an ad. Providing content that captures the visitors attention is now the new marketing imperative. As a result, organisation no long sell a products or solutions, they distribute valuable information in exchange for visits, readership and loyalty.